Bittersweet ruby-orange in the glass, with bright bitter orange peel, rosemary, rosehip, and a long gentian-bitter finish — Wilfred's is the Aperol-style AF aperitif we keep for spritz weather. Ruby-bright, gently bitter, complex. Built for the Aperol Spritz drinker who's switching to AF.
About Wilfred's
Wilfred's was founded in the UK by Chris Wilfred Hughes — built around the bittersweet aperitif tradition with real botanicals (bitter orange, rosehip, rosemary, gentian). The bottle drinks like a proper Aperol-style aperitif, just dialed down to 0% ABV. Vegan-friendly, low calorie.
Key ingredients
- Bitter orange peel — the citrus-bitter heart.
- Rosehip + rosemary — soft floral and herbal lift.
- Gentian root — the dry bitter backbone.
- Cane sugar — natural sweetness, balanced.
Good to know
- NA aperitif — 0.0% ABV.
- UK-built, founder-led — Chris Wilfred Hughes.
- Vegan-friendly, lower-calorie.
- Aperol-style — built for spritzes, Negroni riffs, sodas.
How to enjoy
Pour 3 oz over ice in a wine glass and top with sparkling water (or NA prosecco). Garnish with a fat orange slice. Or use 1.5 oz as the bittersweet base of an AF Negroni. Refrigerate after opening.
Swizzle's Take
Our default AF Aperol Spritz pour. Real bittersweet botanicals, real ruby color, real spritz weather energy. Pour for the customer who orders Aperol.
These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease. Consult your healthcare provider if pregnant, nursing, or taking medications.
